The snow that's recently been dumped on Texas is fake, according to conspiracy theorists.
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Media planning is changing in real time as brands and their audiences participate in creating and consuming the message. This segment of Marketing Makers features a conversation between award-winning advertising strategist and marketing professor Marcus Collins and host Robert Rose about what that means for media planning and content marketing and social media strategy in the real world. This is Marketing Makers Episode 2.2 - Media Planning for Content Marketing and Social Media in the Field.Watch episode 2.1 to learn the key concepts of traditional media planning and episode.Watch episode 2.3 for a look at what comes next for media planning now that so many brands own their own media channels.Episode 2.1: https://youtu.be/WQCogZG9wKsEpisode 2.3: https://youtu.be/YAPafm_RA_wRead the article that goes along with this video here: https://contentmarketinginstitute.com/2021/02/media-planning-strategy-social/About this week’s guest:Marcus Collins studies the effects of cultural contagion on consumer behavior as a marketing professor at the Ross School of Business, University of Michigan, and translates these cultural learnings for “blue-chip” brands that wish to create contagious marketing campaigns that extend across both the online and offline worlds of “social.” Throughout his career, he has been acknowledged for his strategic and creative contributions (Advertising Age's 40 Under 40 recipient, Clio award winner) and launched campaigns like “Cliff Paul” for State Farm, the Made In America Music Festival for Budweiser, ”Hello Brooklyn” for the Brooklyn Nets, and the Eggo + Netflix’s Stranger Things conquest.Prior to his tenure in advertising, he worked in music and tech as a startup co-founder (Muse Recordings) then leading iTunes + Nike sport music initiatives at Apple (iTunes Partner Marketing) before running digital strategy for Beyoncé.SUBSCRIBE to this CHANNEL to get more great content like this!FOR TONS MORE advice & educationhttp://contentmarketinginstitute.com/SUBSCRIBE TO OUR EMAIL LIST!http://cmi.media/emailsubLEARN ABOUT CONTENT MARKETING WORLD #CMWorld: http://www.contentmarketingworld.com/ENROLL IN CONTENT MARKETING UNIVERSITYhttp://www.contentmarketinguniversity.com/SUBSCRIBE TO OUR FREE MAGAZINEhttp://contentmarketinginstitute.com/chief-content-officer/LET'S CONNECT!Twitter https://twitter.com/@cmicontentGoogle+ https://plus.google.com/+Contentmarketinginstitute/postsFacebook https://www.facebook.com/ContentMarketingInstituteLinkedin https://www.linkedin.com/company/2416452Slideshare http://www.slideshare.net/cmi
Six Flags says it is planning to open all 26 of its amusement parks and water parks for the 2021 season, including Magic Mountain in Valencia.
FRANKFURT, Germany (AP) : Borussia Dortmund was fined 75,000 for breaking German footballs social-distancing rules after players celebrated a win over a fierce rival inside the team bus. Videos published on social media following the 4-0 win...
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Your Facebook ads may be performing well, but changes about one week ago in the standard attribution window might make your views, clicks, and conversions look lower than they actually are. Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week, courtesy of Social Joey. Today Mike shares advice on how to adjust the attribution window on your old ads as well as building a formula to accurately compare your past and current conversion data. And we will be LIVE at with MFV Expositions at #FranchiseExpoNashville May 6 and 7 podcasting and chatting with Franchisors about marketing challenges and solutions! If you're coming to Nashville, please let us know!
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Guest: Dr Sharon Nyatsanza | Project & Communications Manager, National Council Against Smoking
Two House Democrats sent letters Monday to a dozen television broadcasters suggesting that they stop airing Fox News, Newsmax, and One America News Network, a move which a Republican commissioner on the FCC called a chilling transgression aimed at deplatforming the conservative networks. Are you planning to continue carrying Fox News, OANN, and Newsmax on your platform both now and beyond the renewal date? California Reps. Anna G. Eshoo and Jerry McNerney wrote in a letter to the companies. If so, why? they asked. The letters were sent to AT&T, Verizon, Roku, Amazon, Apple, Comcast, Charter, Dish, Cox, Altice, Alphabet, and Hulu. Eshoo and McNerney asked the companies what steps they took after the 2020 presidential election to monitor, respond to, and reduce the spread of disinformation, including encouragement or incitement of violence by channels your company disseminates to millions of Americans? The lawmakers blamed the three conservative outlets for spreading disinformation about voter fraud that led to the attack on the U.S. Capitol building on Jan. 6. They asserted that the cable and streaming companies have done nothing in response to the misinformation aired by these outlets. Brendan Carr, a Trump-appointed commissioner on the Federal Communications Commission, called the letter a chilling transgression against the networks aimed at stifling editorial decisions and political speech. I call on my FCC colleagues to join me in publicly denouncing this attempt to stifle political speech and independent news judgment, Carr said in a statement on Twitter. The Democrats are sending a message that is as clear as it is troubling these regulated entities will pay a price if the targeted newsrooms do not conform to Democrats preferred political narratives. Eshoo and McNerney sit on the House Committee on Energy & Commerce, which will hold a hearing on Wednesday entitled Fanning the Flames: Disinformation and Extremism in the Media. Some broadcasters and cable networks increasing reliance on conspiracy theories and misleading or patently false information raises questions about their devotion to journalistic integrity, Democrats on the committee wrote of the hearing. We look forward to hearing from media experts about what is being done and what more can be done to address this growing problem moving forward. Momentum has been building since the election to deplatform various conservative media companies and conservative personalities. The most prominent example is Twitter and Facebooks banning of President Donald Trumpfollowing the Capitol riots. Three other Big Tech firms, Apple, Google and Amazon, all cut access after the riots to Parler, the social media platform popular with conservatives. The companies alleged that conservatives had used Parler to spread election-related disinformation and to organize the assault on the Capitol, though Facebook was mentioned far more often in charging documents