HSBC UK launches ‘Local Heroes’ campaign – Marketing Communication News [Video]

HSBC UK launches ‘Local Heroes’ campaign – Marketing Communication News [Video]

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HSBC UK’s latest campaign ‘Local heroes’, narrated by Sandi Toksvig, celebrates the keyworkers of Britain as the heroes of the pandemic.

Created by Wunderman Thompson UK,it echoes the celebration of diversity and strength in togetherness, as seen in the previous ‘We are not an Island’ campaign.The new campaign expresses pride and gratitude towards those on the …

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