You Ask, I Answer: Creating Marketing Trends? – Christopher S. Penn [Video]

You Ask, I Answer: Creating Marketing Trends? – Christopher S. Penn [Video]

You Ask, I Answer: Creating Marketing Trends?

Anastasia asks, “Is it possible to create a trend? What does it take to make a trend stick?”

If we accept that a trend requires a sustained change in our data over time that’s statistically provable, then we need to create the underpinnings of that change.

Creating a trend that’s …

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