Storytelling for ECommerce stores is very powerful given the global shift right now. People are turning to online sales even more so now because they view it as the safest method for purchasing. Showcasing products through Storytelling for ECommerce brands takes that store…that brand and humanizes it so that viewers relate. When they relate, they trust, When they trust, they buy.
They grab the attention of readers and help you communicate on a more emotional level. They’re a crucial part of developing a memorable brand, attracting new customers, improving your credibility, building customer loyalty, and driving sales.
Storytelling can give your brand depth. It shows that you offer more than just a product or service; you have values that people can relate to and be a part of.
Avoiding Too Much Information & Overwhelm
Customers are exposed to an overwhelming amount of information through traditional advertising. This causes them to automatically begin tuning out a majority of the information they come across. Especially if it’s in the form of a traditional ad.
- At lest 2 million Google searches are performed each minute.
- Consumers see 5,000 marketing messages & process over 100,000 words per day.
- Every year, trillions of ads are taken out online.
Ignoring marketing messages has become almost automatic. Over 80% of people scan content, rather than read every word. (Hence the popularity of video…and the absolute power of storytelling for ECommerce through video.) When you lead with a genuine, heartfelt story, it carries the potential of stopping people from scrolling. It dissolves that overwhelm and draws them in.
Storytelling For ECommerce Forms A Personal Connection
There’s nothing more effective than telling a story your audience relates to. It instantly forms a bond and makes them feel like for once, someone really ‘gets’ them. This is exactly what you need in order to establish trust with them. Because without trust, your sales will trickle.
The most successful brands build relationships with their audience by defining their brand with a core set of beliefs. This adds a perceived value to the products and services, makes consumers feel a part of something great and can establish tremendous ‘word of mouth’ business.
When you’re accurately conveying perceived value, price becomes more obsolete. Coca-Cola is a great example. People don’t mind paying a higher price because they feel an emotional attachment to the brand. Another example: Nike uses storytelling by associating its brand with star athletes – they don’t just focus on selling the features of the shoes, but on selling the feeling you get by wearing the shoes.
The key is to implement stories that potential customers can relate to and to speak in the language of your target audience so they connect on a personal level to you. Storytelling for ECommerce can follow this same method in order to catapult product sales.
Timing Is Everything
Reverse engineer the story. Timing is everything. So first plan your CTA, then the emotion you want to evoke, then craft your story. This is the fastest way to master the art of storytelling for ECommerce.
If it’s effective, it gets their endorphins pumping, or primed to want to ‘jump’ or respond immediately. This is how you leverage the storytelling. Use that window of opportunity when their endorphins are primed and slide the CTA in.
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