Paramount+ Marketing Push Will Rely Heavily on ViacomCBS Networks [Video]

Paramount+ Marketing Push Will Rely Heavily on ViacomCBS Networks [Video]

ViacomCBS Inc. will begin a 13-week marketing campaign for its coming Paramount+ streaming service with advertising during the National Football League’s AFC Championship game this Sunday, followed by ads during the Super Bowl, the Grammy Awards, the Masters and March Madness.

But the media giant, formed in 2019 by the merger of …

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