095 Digital Marketing: What are Video Ads
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Pakistan is the world’s fourth largest provider of online freelancers with estimated registered number of online freelancers ranging in several hundreds of thousands. Most of the work done is for international clients; therefore, money earned by them is brought into the country, mainly as foreign remittances. While accurate data on money brought by freelancers is not available, estimates range from $ 500 Million to $ 1.3 Billion annually.
This amount is just a fraction of the country’s potential as, with its large population, increasing internet connectivity, broadband penetration, young and educated youth, thousands of IT graduates and million-plus enrolled university students, Pakistan can increase the number of freelancer’s manifold. This will help bring invaluable foreign exchange into the country, and more importantly, reduce unemployment as the number of fresh graduates passing out every year is a lot more than the number of new jobs created.
The program aims at not only developing key specialized skills, but also imparting knowledge about various freelancing and other employment and entrepreneurial opportunities available internationally and locally. Due to limited employment opportunities, it is essential for upcoming workforce to have necessary knowledge and abilities to grab such opportunities. This is envisaged to be achieved through a national level program, which will train target audiences in freelancing and other specialized skills listed below:
2. E-Commerce Management
3. Digital Marketing
4. Digital Literacy
8. Graphics Design
9. Creative Writing
10. SEO (Search Engine Optimization)