Effective Video Advertising Means Being More Human (and you know it) [Video]

We live in a society obsessed with technical solutions but the answer to effective video advertising lies in something simpler. We need to be more human.

Be it tears of laughter or joy, to be ‘human’ simply means tapping into the everyday emotions which bring us together. 

Fortunately, there is an established shorthand for success: Christopher Booker’sbasic story types …