Newly Launched Focaccia Florist Takes A Bite Out Of The Flower Industry With Surreal/Punchy Valentines AD Marketing Communication News [Video]

The Focaccia Florist, Londons first floral bakery, launches today with a punchy yet humorous take on the Valentines occasion, asking consumers Why Give Flowers You Cant Eat. The campaignwill be launched across digital media across the UK from February 2021.

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#MillenniumLive on the Great Digital Switch with Qlik [Video]

The pandemic has brought about the Great Digital Switch and the role of data became paramount in businesses that needed to adapt and reinvent themselves quickly. Millennium Live is joined by Joe DosSantos, Chief Data Officer at Qlik, to discuss how digital transformation is all about data, understanding data, and data-driven decision making. Qlik uses an "Active Intelligence" theme, which emphasizes how in todays world, everything happens at the speed of now, and that means you need to be more cognizant of the data as it changes moment by moment.

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Taking a ‘streaming first’ approach to marketing [Video]

Connected TV’s momentum is undeniable. After gaining significant traction in the U.S., CTV is now proliferating throughout Europe—with half of UK households now streaming. Roku’s European sales director Mike Shaw will map out where the strongest opportunities currently lie for marketers. He will share client case studies, fact and figures as well as actionable insights regarding how marketers can adopt a ‘streaming first’ approach right away. Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReelWebsite: http://www.thedrum.com/Facebook: https://www.facebook.com/thedrumpageTwitter: https://twitter.com/thedrumInstagram: https://instagram.com/thedrummagPinterest: https://uk.pinterest.com/thedrum/

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Ethics in the use of AI: Can regulators agree a standard approach? EURACTIV.com [Video]

The EU digital agenda for the 2019-2024 mandate is marked by a series of broad-ranging reforms, which are intended to guide Europe through the digital transition, as new technologies emerge. With Artificial Intelligence at the heart of the debate, the issue of ethics, namely in regulating data gathering and usage, remains centre stage.

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A Once in a Generation Shift for Digital Innovation [Video]

Lynne Zeldenryk, WW Innovation Lead, Financial Services at Amazon Web Services, speaks to FinextraTV about the power of cloud strategies, and the role adoption has in developing cutting edge new products and services, the need for more creativity and innovation amongst banks, and how this is driving the market to deliver new products more speedily and efficiently.

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