Ahead of the Game Podcast Episode 16: Practical Social Media Strategy | Digital Marketing Institute [Video]

In this episode, Will gets the full low-down on practical ways to approach your social media strategy. He talks to Julie Atherton, founder and managing director of the UK marketing consultancy Small Wonder. With 30 years of experience, she has seen firsthand the transition from traditional to digital marketing, and explored every channel out there.If you are interested in hearing more, listen and follow us on Spotify:https://spoti.fi/3wJ32NVAre you interested in becoming a DMI Member? Check out the link for more info:https://bit.ly/39OhwlwIntroduction 00:00Why are you interested in social media strategy and why is it so important? 1:33Can a social media strategy be timeless? 4:05How has social strategy changed over the last decade? 6:55What is important when it comes to listening and monitoring?19:56What is a content strategy on a base level, and how has it changed? 25:33How do brands decide which social platforms to use? 32:20Is it possible to have a viable social media presence, without the support of paid ads? 41:44The global standard in digital marketing certification!The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world's leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #socialmedia #digitalmarketingcourse #digitalmarketingcareer #education #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite - https://bit.ly/3fUL8l0LinkedIn - https://bit.ly/3wItEhFFacebook - https://bit.ly/3dN7sdLTwitter - https://bit.ly/3fMX2NNInstagram - https://bit.ly/3wDGpu2

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Ahead of the Game Podcast Episode 15: How to Thrive During a Pandemic | Digital Marketing Institute [Video]

In this bonus episode, we bring you a recent conversation that the CEO of DMI, Ken Fitzpatrick, had with renowned digital marketing expert (and DMI advisory champion) Neal Schaffer, on Neal's own podcast, Maximize your Social Influence. Ken shares insights from DMI's member survey on how the Coronavirus crisis has affected the work and careers of professionals around the world. They cover the current appetite to upskill and reskill, as well as how marketers can deal with FOBI (the fear of becoming irrelevant) and keep up with the latest must-haves, like TikTok.You can learn more about Neal at his website and his podcast.Step up your game and inspire those around you to maximize their potential too. If you are interested in hearing more, listen and follow us on Spotify:https://spoti.fi/39Qw83UAre you interested in becoming a DMI Member? Check out the link for more info:https://bit.ly/3fPSVRmIntroduction 00:00Ken FitzPatrick and Digital Marketing Institute introduction 2:25What are the changes that COVID-19 has brought about to marketing? 3:25How important is the role of content? 14:00Tell us about the demand for trained and experienced marketers? 14:55What impact has Covid 19 on customer experience? 19:10How does the DMI decide on what content to include on its platform? 21:01Are there any other things on the horizon that people should be aware of in marketing? 27:02What key areas should digital marketers be focusing on? 28:15Find out more on DMI 32:46The global standard in digital marketing certification!The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world's leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#Covid19 #digitalmarketing #digitalmarketingcourse #socialmedia #seo #ppc #DMIPRO #digitalmarketingcareer #DigitalMarketingInstitute #GoogleAnalytics #marketing #educationWebsite - https://bit.ly/3wAbQp7LinkedIn - https://bit.ly/2Rb1wnbFacebook - https://bit.ly/3fQvZS2Twitter - https://bit.ly/2PKC7R1Instagram - https://bit.ly/3dAceLq

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Top 10 things you need to know in digital marketing | Digital Marketing Institute [Video]

The fundamentals of digital marketing are so important. In this video, we look at the top 10 things you need to know in digital marketing!Intro 00:00What is digital marketing? 00:19What is content marketing? 1:26What is social media marketing? 2:42What is SEO? 3:52What is paid search? 5:08What is display marketing? 6:16What is email marketing? 7:19What is user experience? 8:40What is data analytics? 9:54What is digital strategy? 10:57The advent of the internet and the number of devices used in platforms that people use to connectand share content has given rise to the digital marketing era. Simply put, this online space is whereyou will find your consumers and grow your business.Speaking concisely, digital marketing is the use of new media or digital technology to achievemarketing and business goals. If we wish to be more specific, digital marketing is defined within the parameters of technologies using digital formats and the internet. This ranges from computers tomobile technology and even things like digital billboards.Moreover, digital marketing encompasses online shared experiences such as social media or digital marketing software. These, in turn, help marketers create, distribute, and track their campaigns ondigital platforms to drive success. The global standard in digital marketing certification!The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world's leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite - https://bit.ly/2PgtVI5LinkedIn - https://bit.ly/3uhUHyBFacebook - https://bit.ly/3drhiBQTwitter - https://bit.ly/3wgYEFjInstagram - https://bit.ly/3fxRiaw

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Frequently Asked Questions | Digital Marketing Institute [Video]

We get hundreds of questions every week, and in this video, we answer your burning questions about some of our digital marketing courses!Get the skills to stay relevant in an ever-changing digital world.We offer the most current and relevant industry thinking available and we do this by constantly updating our courses to meet industry changes. Delivered by skills experts working in the field, we ensure you've got the most up to date and relevant learning, alwaysIntroductions 00:00Courses 00:41DMI PRO Modules 01:13PRO Course Info 01:58Exam Info 02:05DMI EXPERT Modules 02:12EXPERT Course Info 02:32Assignment Info 03:00Program Support 03:50Course resources 04:44Membership 06:16Membership platform 06:50Career Benefits of a DMI Certification 07:52The global standard in digital marketing certification!The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world's leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite - https://bit.ly/3cb5wMILinkedIn - https://bit.ly/2NKMfbwFacebook - https://bit.ly/3c8wHYgTwitter - https://bit.ly/3lG4co6Instagram - https://bit.ly/3ccn2jm

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The Power of Automation: Why Automate Your Marketing Campaigns With GetResponse [Video]

Automation is a powerful method to grow and manage your business with less time, effort, and cost.In this video, our Product Marketing Senior Manager Abby discusses the power of automation. We will explain why you should automate your marketing campaigns with GetResponse. In addition, she answers a few questions such as why and when you should make use of automation flow to welcome your contacts instead of using autoresponders. So be sure to watch the whole video.💥Join the 100,000s of businesses already growing with us by starting your 30-day free trial. https://www.getresponse.com/start-free-trialMarketing automation is a suite of tools that is speedy to set up and easy to use. It is used to automate and scale-up an entire promotional process from the time your customers join your email list all the way to becoming loyal and returning customers.Automating your marketing campaigns can be challenging. But with the help of GetResponse, setting up would be speedy and easy.💥Learn more about Marketing Automation here: https://www.getresponse.com/help/marketing-automationAbby Hehemann is a Product Marketing Manager at GetResponse. She is responsible for spreading the word about GetResponse features by focusing on strategic product positioning and value-driven messaging.▬🏢About GetResponse ▬▬▬▬▬GetResponse is an all-in-one marketing platform with integrated features you need to run your online campaigns. Featuring email marketing, landing pages, marketing automation, webinars, paid ads, and prebuilt conversion funnels to help you grow your audience, engage with your customers, sell your knowledge, and boost online sales.Follow GetResponse here: Official Site: https://www.getresponse.com/▻Facebook: https://www.facebook.com/GetResponse/▻Instagram: https://www.instagram.com/getresponse/▻LinkedIn: https://www.linkedin.com/company/getresponse/▻Twitter: https://twitter.com/getresponseDon’t forget to Subscribe!▻https://bit.ly/GetResponseSubscribe#getresponse#marketing#automation#business#onlinemarketing#digitalmarketing#marketingautomation#tools

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How to Prepare Customized Offers to Different Segments in Your Email List With Getresponse [Video]

Segmentation and personalization (customization) are two of the very important strategies in email marketing that businesses shouldn’t neglect.In this video, our Product Marketing Senior Manager Abby discusses how to prepare customized offers to different segments in your email list with GetResponse. She explains why you, as a marketer, should personalize your email content depending on a few factors about your email list. Moreover, she provides practical examples along with simple tips for you to easily understand the topic.💥Join the 100,000s of businesses already growing with us by starting your 30-day free trial. https://www.getresponse.com/start-free-trialEmail customization or personalization and segmentation are a must for your email marketing campaigns. These two concepts, which by the way always go together, are best practices to send a more impactful and relevant content to your email subscribers, thus, will help you increase your sales, make brand connections, and build better relationships with your contacts.💥Read more about Email Personalization here: http://bit.ly/2XieKOJAbby Hehemann is a Product Marketing Manager at GetResponse. She is responsible for spreading the word about GetResponse features by focusing on strategic product positioning and value-driven messaging.▬🏢About GetResponse ▬▬▬▬▬GetResponse is an all-in-one marketing platform with integrated features you need to run your online campaigns. Featuring email marketing, landing pages, marketing automation, webinars, paid ads, and prebuilt conversion funnels to help you grow your audience, engage with your customers, sell your knowledge, and boost online sales.Follow GetResponse here: Official Site: https://www.getresponse.com/▻Facebook: https://www.facebook.com/GetResponse/▻Instagram: https://www.instagram.com/getresponse/▻LinkedIn: https://www.linkedin.com/company/getresponse/▻Twitter: https://twitter.com/getresponseDon’t forget to Subscribe!▻https://bit.ly/GetResponseSubscribe#getresponse#marketing#business#onlinemarketing#digitalmarketing#emailmarketing#segmentation#personalization#content

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