Future proof app store marketing: tips and trends [Video]

At App Promotion Summit London (WFH) we had a panel of ASO experts discussing the hot topics of app store marketing in 2021.On this interactive panel we had: Julius Nkemdiche (Sales and Partnerships Manager @ Jellyfish) Paul Davey (Senior Mobile Marketing Manager @ Auto Trader) Dimitris Drakatos (Head of SEO and ASO @ Peanut) Tamara Marshall (SEO and ASO Manager @ IG)The panel discusses creating an ASO strategy during unpredictable times, changes to privacy policies and future challenges.You can check out the full video below:https://www.youtube.com/watch?v=ttVHo0tPVJM&list=PLzFZ0uksiqkVxPtC4pEswsjXl_BsUpJLx&index=17

Continue Reading Future proof app store marketing: tips and trends [Video]

How Do Social & PR Work Together [Video]

Public Relations is an area of marketing that has dramatically changed as social media has evolved over the years. Social media has provided a route for PR activity to broaden its audience and pay a part in increasing web ranking and SEO. It allows brands to break down the barrier between them and the public. Having a marketing strategy that includes both PR and social media has become an essential approach in maximising your end result. Weve broken down a few tips on how PR and social media can work effectively together in our first episode of the 10 Yetis Podcast. Let us know your favourite ways to use social media and PR together via our social channels handles.

Continue Reading How Do Social & PR Work Together [Video]

CVS, IBM Watson, Mastercard, Nissan and Wavemaker Execs on Breaking the Cycle of Digital Media and Advertising Beet.TV [Video]

Advertisers are working through a period of major upheaval as rapid shifts in consumer habits coincide with developments in technology, media and the regulatory

Continue Reading CVS, IBM Watson, Mastercard, Nissan and Wavemaker Execs on Breaking the Cycle of Digital Media and Advertising Beet.TV [Video]

BARILLA Launches A SIGN OF LOVE, The New Global Brand Positioned Signed By Publicis Italy. Marketing Communication News [Video]

Barilla repositions itself on a global level with a new Global Brand Campaign signed by Publicis Italy, which puts emotions back at the core of its communication and marks a new strategic path for the brand worldwide.

Continue Reading BARILLA Launches A SIGN OF LOVE, The New Global Brand Positioned Signed By Publicis Italy. Marketing Communication News [Video]