Making a Facebook Video Ad Funnel That Converts [Video]

Are your video ads getting views but not conversions? Looking for a strategy to turn those viewers into customers? Discover what types of video ads to create to match your customer journey from video marketing expert Matt Johnston. You’ll also get advice for deciding how many steps and videos to include in your sales funnel stages. Finally, follow a step-by-step tutorial to set up a video ads funnel in Facebook Ads Manager.🔔 Subscribe for More Social Media Marketing Tactics -- https://www.socialmediaexaminer.com/sub🚀 Visit Matt’s Channel for More Tips About Video Marketing:-- https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw🔗 Find Resources and Tools Mentioned In this Episode-- Improve Your Video Marketing [Playlist]https://www.youtube.com/watch?v=baZq1WVgwgc&list=PLyqdnWmgSb_ZSrcrMYrHZ12jEzGLV6DR1&index=1 🎧 Subscribe to The Social Media Marketing Podcast-- https://www.socialmediaexaminer.com/shows/💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: https://www.socialmediaexaminer.com/zsyx00:00 Intro00:51 Stages of a Sales Funnel01:28 Top of Funnel Videos02:30 Bottom of Funnel Videos 03:27 Sales Cycle Considerations04:19 Creating a Simple Funnel in Ads Manager#SocialMediaMarketing #VideoMarketing #VideoAds

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Ahead of the Game Podcast Episode 16: Practical Social Media Strategy | Digital Marketing Institute [Video]

In this episode, Will gets the full low-down on practical ways to approach your social media strategy. He talks to Julie Atherton, founder and managing director of the UK marketing consultancy Small Wonder. With 30 years of experience, she has seen firsthand the transition from traditional to digital marketing, and explored every channel out there.If you are interested in hearing more, listen and follow us on Spotify:https://spoti.fi/3wJ32NVAre you interested in becoming a DMI Member? Check out the link for more info:https://bit.ly/39OhwlwIntroduction 00:00Why are you interested in social media strategy and why is it so important? 1:33Can a social media strategy be timeless? 4:05How has social strategy changed over the last decade? 6:55What is important when it comes to listening and monitoring?19:56What is a content strategy on a base level, and how has it changed? 25:33How do brands decide which social platforms to use? 32:20Is it possible to have a viable social media presence, without the support of paid ads? 41:44The global standard in digital marketing certification!The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world's leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #socialmedia #digitalmarketingcourse #digitalmarketingcareer #education #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite - https://bit.ly/3fUL8l0LinkedIn - https://bit.ly/3wItEhFFacebook - https://bit.ly/3dN7sdLTwitter - https://bit.ly/3fMX2NNInstagram - https://bit.ly/3wDGpu2

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Hootsuite Product Update – April 2021 [Video]

Here’s another exciting round-up of Hootsuite product updates and news. Highlights this month include: Metrics recommendations in Hootsuite Analytics Reports 12 months of data in Insights powered by Brandwatch Adoption analytics in AmplifyConnecting your Instagram business accounts in an easier way Customer satisfaction surveys in Sparkcentral by Hootsuite Trello App refreshHootsuite Blog: Best time to post Strategy Guide: Social listening and engagement with streams Need help? Tweet us @hootsuite_helpFor more FREE training on the features and functionality of the Hootsuite dashboard, visit Hootsuite Academy today:https://hootsuite.com/educationFind the Hootsuite Plan that’s right for you:https://hootsuite.com/plansSUBSCRIBE to the Hootsuite YouTube channel: https://www.youtube.com/user/hootsuit...Hootsuite Playlists:https://www.youtube.com/user/hootsuit...Follow @Hootsuite:Hootsuite Blog: https://blog.hootsuite.com/Hootsuite Twitter: https://twitter.com/hootsuiteHootsuite Facebook: https://www.facebook.com/hootsuiteHootsuite Instagram: https://www.instagram.com/hootsuite/Hootsuite Shop:http://shop.hootsuite.com/Hootsuite is the world's leading social media management platform with over 15 million users including 800+ of the world's Fortune 1000 companies

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Ahead of the Game Podcast Episode 15: How to Thrive During a Pandemic | Digital Marketing Institute [Video]

In this bonus episode, we bring you a recent conversation that the CEO of DMI, Ken Fitzpatrick, had with renowned digital marketing expert (and DMI advisory champion) Neal Schaffer, on Neal's own podcast, Maximize your Social Influence. Ken shares insights from DMI's member survey on how the Coronavirus crisis has affected the work and careers of professionals around the world. They cover the current appetite to upskill and reskill, as well as how marketers can deal with FOBI (the fear of becoming irrelevant) and keep up with the latest must-haves, like TikTok.You can learn more about Neal at his website and his podcast.Step up your game and inspire those around you to maximize their potential too. If you are interested in hearing more, listen and follow us on Spotify:https://spoti.fi/39Qw83UAre you interested in becoming a DMI Member? Check out the link for more info:https://bit.ly/3fPSVRmIntroduction 00:00Ken FitzPatrick and Digital Marketing Institute introduction 2:25What are the changes that COVID-19 has brought about to marketing? 3:25How important is the role of content? 14:00Tell us about the demand for trained and experienced marketers? 14:55What impact has Covid 19 on customer experience? 19:10How does the DMI decide on what content to include on its platform? 21:01Are there any other things on the horizon that people should be aware of in marketing? 27:02What key areas should digital marketers be focusing on? 28:15Find out more on DMI 32:46The global standard in digital marketing certification!The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world's leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#Covid19 #digitalmarketing #digitalmarketingcourse #socialmedia #seo #ppc #DMIPRO #digitalmarketingcareer #DigitalMarketingInstitute #GoogleAnalytics #marketing #educationWebsite - https://bit.ly/3wAbQp7LinkedIn - https://bit.ly/2Rb1wnbFacebook - https://bit.ly/3fQvZS2Twitter - https://bit.ly/2PKC7R1Instagram - https://bit.ly/3dAceLq

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How to Optimize Your Facebook Ads for More Profit [Video]

Spending too much on your Facebook ads? Looking for a strategy to improve your profits? Discover how to optimize and scale your Facebook ads from marketing expert Emily Hirsh. Learn how to compare Facebook ads performance data to your sales goals to see if you’re hitting the mark, and how to make adjustments to your customer journey to improve and scale your results and profit. Find out which five metrics to watch closely and discover the benchmark percentages you want to aim for. You’ll also get tips to refine your results so you meet or exceed those benchmark numbers. 🔔 Subscribe for More Social Media Marketing Tactics -- https://www.socialmediaexaminer.com/sub🚀 Visit Emily’s Website for More Facebook Marketing Tips-- https://www.hirshmarketing.com/ 🔗 Find Resources and Tools Mentioned In this Episode-- Create a Winning Facebook Ads Strategy: Complete Funnel Guide [Playlist]https://www.youtube.com/watch?v=wcAMFtfAtnQ&list=PLyqdnWmgSb_bbeTmT-07kjk7AYJolxKtI&index=1 🎧 Subscribe to The Social Media Marketing Podcast-- https://www.socialmediaexaminer.com/shows/💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: https://www.socialmediaexaminer.com/zsyx00:00 Intro00:35 Know Your Numbers to Make Data-Driven Decisions03:02 “Buy” Data by Running Tests04:21 The Most Important Metrics to Watch#SocialMediaMarketing #FacebookAds #FacebookMarketing

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Ahead of the Game Podcast Episode 13: What is Digital Transformation? | Digital Marketing Institute [Video]

Digital transformation is really about the transformation of people, not just your business. In this episode with host Will, digital marketing and branding specialist Clark Boyd breaks down the five myths of digital transformation and looks at how changing your digital mindset and culture are more important than just buying the latest tech solution.Step up your game and inspire those around you to maximize their potential too. If you are interested in hearing more, listen and follow us on Spotify:https://spoti.fi/39tVUe1Are you interested in becoming a DMI Member? Check out the link for more info:https://bit.ly/3dl90eFIntroduction 00:00What is digital transformation? 1:25How do you brief a team to embark on a digital transformation project? 8:50What is the most commonly held myth when you work with digital transformation? 11:43How have you dealt with digital transformation dismal? 19:20What do you think about the difference between digitization, digitalization, and digital transformation? 25:20How and when does digital transformation go wrong? 29:30What are the most valuable lessons that you've learned along that journey about digital transformation? 36:25The global standard in digital marketing certification!The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world's leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #digitalmarketingcourse #podcast #socialmedia #seo #ppc #DMIPRO #digitalmarketingcareer #DigitalMarketingInstitute #GoogleAnalytics #marketing #education Website - https://bit.ly/3dnmJBELinkedIn - https://bit.ly/3dk6PInFacebook - https://bit.ly/3u8c98qTwitter - https://bit.ly/3fmbqMWInstagram - https://bit.ly/39u9a2l

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Facebook Video Ads: Making Ads That Sell [Video]

Wondering how to make Facebook video ads that convert? Looking for a model to easily create video ads yourself? Discover how to create three types of video ads that generate sales from video expert Matt Johnston. Discover formulaic structures to create successful text-on-screen videos, testimonial videos, and testimonial demo videos.You’ll also learn how to coach customers to give you authentic testimonials that will connect with video ad viewers on an emotional level.🔔 Subscribe for More Social Media Marketing Tactics -- https://www.socialmediaexaminer.com/sub🚀 Visit Matt’s Channel for More Tips About Video Marketing:-- https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw🔗 Find Resources and Tools Mentioned In this Episode-- How to Make Low-Cost Video Ads That Converthttps://www.youtube.com/watch?v=iiVwJzJ3h34 🎧 Subscribe to The Social Media Marketing Podcast-- https://www.socialmediaexaminer.com/shows/💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: https://www.socialmediaexaminer.com/zsyx00:00 Intro00:41 Video #1: Text-on-Screen01:43 Video #2: Testimonial03:00 Video #3: Testimonial Demo04:09 How to Get Testimonial Soundbites#SocialMediaMarketing #VideoMarketing #VideoAds

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Top 10 things you need to know in digital marketing | Digital Marketing Institute [Video]

The fundamentals of digital marketing are so important. In this video, we look at the top 10 things you need to know in digital marketing!Intro 00:00What is digital marketing? 00:19What is content marketing? 1:26What is social media marketing? 2:42What is SEO? 3:52What is paid search? 5:08What is display marketing? 6:16What is email marketing? 7:19What is user experience? 8:40What is data analytics? 9:54What is digital strategy? 10:57The advent of the internet and the number of devices used in platforms that people use to connectand share content has given rise to the digital marketing era. Simply put, this online space is whereyou will find your consumers and grow your business.Speaking concisely, digital marketing is the use of new media or digital technology to achievemarketing and business goals. If we wish to be more specific, digital marketing is defined within the parameters of technologies using digital formats and the internet. This ranges from computers tomobile technology and even things like digital billboards.Moreover, digital marketing encompasses online shared experiences such as social media or digital marketing software. These, in turn, help marketers create, distribute, and track their campaigns ondigital platforms to drive success. The global standard in digital marketing certification!The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world's leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite - https://bit.ly/2PgtVI5LinkedIn - https://bit.ly/3uhUHyBFacebook - https://bit.ly/3drhiBQTwitter - https://bit.ly/3wgYEFjInstagram - https://bit.ly/3fxRiaw

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